For Immediate Release:

Effective April 1, 2019, Baja Designs Chief Operating Officer, Trent Kirby, has been promoted to the role of Chief Executive Officer. Deanne Moore, who was Baja Designs previous CEO, will be retiring from the full-time position, but will maintain her relationship with Baja Designs through her consulting business. She looks forward to having more time to do what she loves… off-road.

Trent started his career with Baja Designs nearly a decade ago and has worked his way through just about every role in the business. He comes from a family of off-road enthusiasts and has been working in the industry since 2005. He is well versed in not only the Off-Road industry, but the Powersports and Automotive industries as well. As an enthusiast, he enjoys riding his dirt bike in the open desert, on single-track trails, as well as some dual sport riding. If he’s not on his dirt bike, you can either find him mountain biking or pushing the limits in his side by side.

“Shortly after Trent came on board at Baja Designs, it was obvious that he had incredible potential,” recalls Deanne. Throughout the years, Trent’s work ethic and desire to work for and with the brand gave Deanne the confidence to train him on more management tasks with the intent of him ultimately succeeding her as CEO. “Trent is committed to growing Baja Designs while at the same time retaining our culture as a company of off-road enthusiasts,” ensures Deanne.

Trent is confident that his years of training under Deanne in addition to working in all of the different departments within Baja Designs have set him, and ultimately the business, up for success. “Our racing heritage and our passion for the off-road industry will guarantee that we continue to develop and deliver the highest performing and superior quality lighting solutions we are known for,” Trent Kirby, CEO.